Asawika Volume 3 Tahun II – 2018 Veronika Agustini Srimulyani

PROGRAM PENGEMBANGAN KEWIRAUSAHAAN BAGI MAHASISWA DAN ALUMNI UNIKA WIDYA MANDALA MADIUN

Veronika Agustini Srimulyani1), Sri Rustiyaningsih2), Vivi Ariyani3), Lorensius Anang Setiyo Waluyo4)
1 Fakultas Ekonomi dan Bisnis, Unika Widya Mandala Madiun
sveronikaagustinis@gmail.com
2 Fakultas Ekonomi dan Bisnis, Unika Widya Mandala Madiun
rustiyaning@gmail.com
3Fakultas Ekonomi dan Bisnis, Unika Widya Mandala Madiun
viv@staff.widyamandala.ac.id
4Fakultas Teknik, Unika Widya Mandala Madiun
anang@staff.widyamandala.ac.id

Abstrak

Tujuan jangka pendek dan menengah dari PPK (Program Pengembangan Kewirausahaan) di Universitas Katolik Widya Mandala Madiun (WIMA) adalah menumbuhkan budaya kewirausahaan di WIMA melalui kegiatan memotivasi dan menumbuhkan mindset tenant, melatih (workshop/pelatihan kewirausahaan), kunjungan industri, mendampingi, agar tenant mendapatkan dan memiliki keahlian dan ketrampilan berwirausaha agar tenant memiliki keberanian untuk menjadi wirausaha dan berhasil menjadi wirausaha baru yang mandiri dan berkelanjutan, berwawasan knowledge based economy. Tujuan jangka panjang pendek dari PPK di WIMA menghasilkan wirausahawan diri profesional, tangguh dan humanis, membuka lapangan kerja, sehingga diharapkan akan berdiri unit usaha di WIMA dan di luar WIMA. Metode pelaksanaan PPK di WIMA dengan tahapan (1)fase penyadaran awareness (2) fase entrepreneurship capacity building dan (3) fase institutionalization usaha baru. Fase awareness dilakukan melalui recruitment test dan pelaksanaan perkuliahan, tes potensi kewirausahaan dan tes kepribadian, dan/atau seminar kewirausahaan (entrepreneurship). Fase capaciting meliputi: pelatihan penulisan business plan, diklat kewirausahaan, success story, kunjungan ke mitra industri, pelatihan pembibitan ikan lele, pelatihan pembuatan batik ikat celup (tie dye), pelatihan manajemen usaha, fasilitasi pameran produk, pembimbingan/pendampingan usaha, dialog interaktif kewirausahaan, fasilitasi pameran produk, dan pembuatan website usaha. Fase institutionalization usaha baru berupa pendampingan usaha, pemberian dana bantuan peralatan penunjang/usaha, pengawasan, evaluasi, dan penyelesaian masalah yang dihadapi tenant.

Kata Kunci: Coaching, Kewirausahaan, Pelatihan

Abstract

The short and medium term goals of Entrepreneurship Development Program at Widya Mandala Madiun Catholic University (WIMA) were to foster an entrepreneurial culture in WIMA through motivating and growing a tenant mindset, training (entrepreneurship workshops/training), industrial visits, assisting tenants. These activities helped the tenants to get and have the competence and skills of entrepreneurial. Through these activities the tenants have the courage to become entrepreneurs and succeed in becoming new entrepreneurs who are independent and sustainable, with knowledge-based economy. The goal of PPK in WIMA produces professional, resilient and humanist entrepreneurs, opening employment opportunities, and the business units are expected to be established at WIMA and outside WIMA. The Entrepreneurship Development Program at WIMA was implemented with three stages; (1) awareness phase (2) entrepreneurship capacity building phase, and (3) new business institutionalization phase. Awareness phase was done through recruitment tests and lectures, entrepreneurial potential tests and personality tests, and/or entrepreneurship seminars. The capaciting building phase included business plan writing training, entrepreneurship training, success stories, industry partners, catfish nursery training, tie dye training, business management training, product exhibition facilitation, business coaching/mentoring, interactive dialogue entrepreneurship, product exhibition facilitation, and business website creation. The phase of new business institutionalization was conducted in the form of business assistance, granting assistance funds for supporting/business equipment, supervision, evaluation, and solving problems of tenants.

Keywords: Coaching, Entrepreneurship, Training

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